IN 2019, FOUNDER BILLY MCCAFFREY COINED THIS PHRASE THAT HAS BEEN A GUIDING PRINCIPLE THAT HE AS LIVED BY AND ALWAYS PREACHED. THROUGHOUT HIGH SCHOOL AND COLLEGE BILLY'S ENERGY WAS INFECTIOUS AND THE SAYING OF "WADTHAD" CAME TO LIFE.

THEN IN 2024, THE VISION OF A BRAND CAME ABOUT WHEN VINCENT AND BILLY STARTED TO CREATE DESIGNS AND CLOTHING THAT AIMED TO CAPTIVATE THE PHRASE BUT MORE IMPORTANTLY THE ACRONYM.

SO WHAT DOES WADTHAD REALLY MEAN? MAKING THE MOST OUT OF EVERY OPPORTUNITY. ENJOYING WHAT THE DAY HAS TO OFFER. LIVING FOR THE PRESENT, BECAUSE YESTERDAY NO LONGER EXISTS, AND TOMORROW IS NOT GUARANTEED. WE ARE GRATEFUL FOR THE JOURNEY SO FAR AND THE SUPPORT THAT WE HAVE SEEN - FROM WHAT STARTED AS A PHRASE AND AN IDEA. SO WE HOPE YOU CAN CONTRIBUTE TO BETTER DAYS FOR YOURSELF AND THOSE AROUND YOU AND ROCK OUR GEAR AS A WAY TO REMIND YOURSELF THAT EVERY DAY IS GREAT.

WHAT A DAY TO HAVE A DAY.